COVID-19 has affected lots of companies and startups. So many businesses got closed, some ran out of money to pay salaries to employees or even execute their day to day activities. During this tough time, the importance of Digital Marketing increased a lot.
Going through the same scenario as every other business is facing right now, me as a Digital Consultant helped my fashion brand client to get 8X ROI.
Here is the campaign performance from 1st June 2020 to 28nd June 2020
Amount Spent: INR 9,378
Revenue Generated: INR 82,915
Total Purchases: 107
Cost Per Purchase: INR 87.6
How exactly did I help?
I knew the in-and-outs of paid campaigns. I used my expertise, experience and the concept of “Lean Startup” to optimize ad sets (targeting) and ads (content + creative) regularly to keep a track on spend and result from the campaign.
It took lots of tune-in and experimentation to increase ROI to 8X as the budget was low and overall buying behaviour of customers was also low.
Here is the list of experimentations that I did to scale the ROI:
I started with Ad Set 1 ,Ad Set 2 and Ad Set 3 based upon my experience and results that I have delivered for fashion brandsthe . Ad Set 2 started giving response but cost per purchase was high.
My objective was to reduce this cost per purchase to minimal so that my client can get the ROI even in this tough time. I went deeper into the results like CTR, Conversion Percentage, etc, and figured out the next Ad Sets: Ad Set 4 and Ad Set 5. These ad sets got me ROI of 11x (avg). I further optimized the ad set and created the Ad Set 6 that got me ROI of 13X.
I further tried to scale the ROI by creating Ad Set 7 and Ad Set 8, but these ad sets were not that profitable so ultimately my focus considering the budget I had in hand then was to optimize these 3 ad sets that brought me ROI of 8X overall.
Beandeck is a specific platform where you can buy a variety of coffees across brands. Their USP is that they will help you choose your perfect coffee using thier bot. I handed their paid ads for thier on google and facebook.
Growel has been a trendsetter in the General Metal Finishing Industry and a formidable player in the field of Electroplating & Specialty Chemicals and Engineering equipments. I am helping them to scale their orders Nationally and Internationally through Google ads
JohnPride is one of India’s leading plus size fashion brand for men. I have handled JohnPride’s Facebook promotions for almost 2 years and was able to provide them 8X revenue in comparison to their ad-spend on Facebook. I have also handled their Influencer Marketing.
The Main Man is a new online men’s fashion brand that is currently making shirts. I have handled their complete Facebook campaign - organic + paid.
Pradiptaa Chakraborty Artist is a renowned contemporary artist in the field of art. I have handled his website development and paid promotions across different countries to showcase his presence.
Marco Aldany India is a new chain of Spanish salon in India that has stepped in to compete with Affinity and other luxury saloons. I have handled their promotions for almost 8 months for their salons and also executed their academy (ESIP India) lead generation ads on Facebook and Google.
FIITJEE is one of the leading institutes in India. I have handled their lead generation campaign for 2 months to generate leads for their Nagpur center.
Daynite bakers are the new bakery in Sirsa, Haryana. I've handled their social media for more than 4 months to create a buzz about their creative cakes in Sirsa.
Western Vivid is another men’s brand that uses various platforms to sell its products. I have handled their complete Facebook campaign (organic + paid)
Examyogi is another competitive exam- preparation startup whose USP is to provide free self-study guide for test-takers. I have handled their complete promotions.
Shoes on Loose is a new travel startup founded by passionate travelers. I have worked with them as Senior Digital Marketing Executive and handled the role of “Shefu” which means completely leading Facebook for their various destinations.
American Archer is the new jeans brand in town that sells their jeans on different market places. I have handled their Facebook branding for almost 6 months.