Call us at +91-9818263622 for consultation
Call us at +91-9818263622 for consultation
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We do a free audit of your Facebook/Google Ads account so that you can improve your ads performance and take your advertising in the right direction. Our analysis will help you understand the results better with a logical approach.
This is the discussion on how to reduce the cost per lead of Facebook lead form ad for one of our international clients. We noticed that when our CPC and CTR were lower, our click-to-lead percentage (no. of leads we are getting after a clicking) was higher. Since we changed the creatives, our CPC reduced, CTR got improved but there is a huge drop in click-to-lead percentage. We believe that this could be possible because of low-quality headlines or low-performing Facebook lead form.
Facebook is the platform where advertising has grown exponentially over the years bringing in better mediums to target the audience for any brand. We have been associated with a lot of brands handling their Facebook ads over the past couple of years. One thing that our experience has taught us is that the only way you can optimize your account is when you know your data well. Any popular Facebook hack might be sometimes completely adverse for your brand. So when in doubt, trust the data.
We take into account your 1 to 6 months data of the campaigns you have run on Facebook or Google.
A thorough audit on the following parameters is made to bring our insights that are beneficial
1. Understanding and sorting data of the platform that has worked well-Instagram or Facebook or Google and the placements accordingly-the story feed or the explore placement.
2. The time and day wise understanding of the numbers and drawing in trends that work best for us.
3. Analysing the growth/decline in the overall reach, impressions and link clicks with supportive factors like CTR, CPC and CPM.
4. Bringing out a data trend of these factors in correlation with the success of the campaign live till now.
5. Understanding the audiences that have worked well for the account along with drawing insights for events to optimise the ads for.6. In case of any e- commerce brand, we help understand factors impacting the overall revenue with average duration on the website and the traffic that these campaigns have sourced in.
Socioshoot is a paid marketing consulting agency started in 2015. After increasing the ROI to 10X of its initial clients, it started gaining confidence in the startup and business community. Socioshoot then expanded its services across different industries like manufacturing, wedding management apps, fintech, coupon website, and many more.
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