ROI of 8.8X during COVID-19 through Facebook ads

Amount Spent: INR 9,378

Revenue Generated: INR 82,915

ROI: 8.5X

Total Purchases: 107

Cost Per Purchase: INR 87.6

How exactly did we help?

We knew the in-and-outs of paid campaigns. We used our prior expertise, experience and the concept of “Lean Startup” to optimize ad sets (targeting) and ads (content + creative) regularly to keep a track on spend and result from the campaign.

It took lots of tune-in and experimentation to increase ROI to 8X as the budget was low and overall buying behaviour of customers was also low. 

Here is the list of experimentations that we did to scale the ROI:

We started with Ad Set 1, Ad Set 2 and Ad Set 3 based upon my experience and results that we have delivered for fashion brandsthe . The Ad Set 2 started giving response but cost per purchase was high.
Our objective was to reduce this cost per purchase to minimal so that my client can get the ROI even in this tough time. We went deeper into the results like CTR, Conversion Percentage, etc, and figured out the next Ad Sets: Ad Set 4 and Ad Set 5. These ad sets got me ROI of 11x (avg). We further optimized the ad set and created the Ad Set 6 that got me ROI of 13X. 

We further tried to scale the ROI by creating Ad Set 7 and Ad Set 8, but these ad sets were not that profitable so ultimately our focus considering the budget we had in hand then was to optimize these 3 ad sets that brought us ROI of 8X overall.